Friday, May 21, 2010

Ian Steel - J. Atkinson & Co

We caught upwardly amongst Ian Steel (left) from Lancaster-based J Atkinson & Co who'll survive speaking, in addition to setting upwardly a stall, at Edinburgh Coffee Festival, Summerhall on 1 October.

Image J Atkinson Coffee

>>  J Atkinson in addition to Co. started concern inwards 1837 in addition to is purpose of Britain's rich tea in addition to java history, how would you lot depict your java to today's customers?  <<

When Thomas Atkinson ready the Grasshopper Tea Warehouse inwards 1837 in that location were vi other tea merchants inwards town, an indication of Lancaster's condition equally a i time bustling West-facing port. As  the concluding survivor of that era nosotros view our role today equally a Talisman Business for the city, inwards these challenging times on the High St., buoyed upwardly equally nosotros are yesteryear the seemingly insatiable world thirst for skilful coffee.

All our java is the top Speciality grade, most of it exclusive to us, through diverse schemes & farms that nosotros operate with, what you lot mightiness telephone phone human relationship coffee. Most of all nosotros assay to select the most delicious coffees nosotros tin give the sack uncovering that showcase the best of a detail terroir.

So rather than depict our unlike coffees amongst baffling Flavour Wheel descriptors nosotros oft assay to convey them into familiar frames of reference, similar the novel Costa Rican Finca La Casa which my shorthand tasting notes shout out to equally existence similar Caramac & Hot Vimto!

>>  By watching your Facebook in addition to Twitter it looks similar music plays a large role inwards your lives - what's the connection?  <<

Like many who've come upwardly into the Coffee World equally Career Epihanists, my married adult woman in addition to I had previous careers inwards the creative industries, equally a TV Producer & a Textile Designer, in addition to so using our 2 cafés equally creative hubs merely seems a natural agency to furnish a focus for artistic endeavour. Lancaster is blessed amongst both a Jazz Festival & a Music Festival & we're to a greater extent than than happy to furnish the venues, equally good equally a yr circular programme of our ain events, ably aided in addition to abetted yesteryear our wonderful crew of baristas, most of whom seem to receive got some variety of creative bent.

>>  You're speaking at the Edinburgh Coffee Festival - what's your topic? <<

Small is non alone beautiful but tin give the sack too receive got an behave upon all along what nosotros increasingly shout out to equally the Value Chain. The Independent Coffee Shop is i of the greatest opportunities to view local specialisation tapping into a global production in addition to existence able to brand a existent divergence inwards influencing policies on a wider stage. It volition survive sprinkled amongst lots of java stories that illustrate practical ways nosotros tin give the sack usage narrative retailing to heighten our offering.

>>  We're passionate well-nigh supporting the smaller independent shops in addition to roasters, what 3 things would you lot nation to the skilful people of Edinburgh well-nigh why it's of import to back upwardly the piffling guys?  <<

Number 1 would receive got to survive Localism. We furnish local jobs in addition to invest dorsum into the community, non merely inwards keeping the coin circulating locally but too equally an informal coming together house for all sorts of activities. I'm ever staggered looking merely about our cafés at the broad demographic nosotros attract.

Number 2 is Diversity. The private graphic symbol of the Indy Café adds local colouring cloth to the High St. It reflects the graphic symbol of its constituents. We alone be equally long equally our customers select to pass their fourth dimension in addition to coin amongst us! We may non survive able to afford the exorbitant rents of the psyche shopping drag but nosotros tin give the sack breathe novel life into the areas on the periphery.

Number 3 is Sustainability inwards all its many forms. You'll uncovering local café owners to survive much to a greater extent than dedicated stakeholders in addition to stewards of their local surround than the faceless chains. We too tend to wed greener initiatives in addition to social issues amongst genuine enthusiasm, fifty-fifty though the Corporate Social Responsibility of the chains is to survive applauded.

>>  Why create you lot mean value specialty java is a growing marketplace position in addition to involvement inwards the UK?  <<

The chains receive got done wonderful operate for us equally recruiting sergeants introducing people to java in addition to it's alone natural that consumers desire to motion upwardly to the adjacent bird of lineament in addition to service that they tin give the sack uncovering inwards their local indy speciality shop.

>>  What's your favourite edible bean at the 2nd in addition to why?  <<

Costa Rican Finca La Casa Red Honey Villa Sarchi because it represents something I've been looking for for a acre in addition to I mean value we've establish it in addition to I conk to usage the tasting notes of Caramac & Hot Vimto!

>>  Any tips for habitation brewing in addition to by in addition to large existence a specialty java enthusiast?  <<

Invest inwards a skilful grinder. Stick to manual brewing. Try to ascertain the roasted-on engagement of the beans in addition to usage them from 2 days to 2 weeks afterward roast.  Use scales. Enjoy yourselves!

Hear to a greater extent than from Ian at the Edinburgh Coffee Festival on 1 Oct at Summerhall, Edinburgh.

Image J Atkinson & Co.

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